The Surfboard Agency
We’ve been collaborating with Mick Fanning and The Surfboard Agency since 2020, guiding creative direction and shaping the visual identity behind their major brand campaigns. Across MF Softboards, Aloha Surfboards, Sequoia, RED Fluid Dynamics, Woods Surfboards, Elemnt Surfboards and Powerlinez. Our work spans concept development, campaign production, product launches and ongoing content creation. This includes developing campaigns for magazines and PR, shaping online media strategy, managing paid media initiatives, and delivering a steady flow of creative assets that support each brand’s growth across global markets.
Ft. Mick Fanning, Laura Enever &
Kurt Henson
MF Summer 26' Range release
The Summer ’26 range showcases an expanded lineup of softboards and performance models, each designed for accessibility, progression and pure fun. From family-friendly boards and beginner-ready shapes to advanced models built for speed and control, the collection speaks to surfers across all ages and stages.
Our production for this release spans creative direction, campaign development, stills and motion capture, product-focused storytelling, and a cohesive visual identity rolled out across online, retail and global marketing channels. The result is a fresh, dynamic campaign set to lead MF Softboards into early 2026 — one that celebrates surf culture, community, and the evolving design philosophy behind the brand.
Ft. Mick Fanning & Luke Stedman
MF Board Talk series
The MF Board Talk Series is a 12-part video project led by former WSL surfer Luke Stedman, breaking down the full MF Softboards range with insights, tips and techniques drawn from his Blackball coaching program.
We developed the creative direction and produced the series, capturing clear, practical board breakdowns designed to help surfers of all levels choose the right model and get more out of their surfing.
CLIENT’S WORDS
"The Surfboard Agency has been utilising the production services of Vivid and highly recommend to anyone looking for an exceptionally high quality consistent result from concept to delivery always reliable."
Kurt Henson
–
Creative Director
